About a year ago I was sitting at a Promostyl presentation at the Toronto Fashion Incubator and one of the largest trends being spoken about was collaboration. This trend was coming into play through the music industry as well as big name fashion designers creating collections for companies like H&M. I loved this concept and as I began to pay more attention to the idea I saw it everywhere and growing in popularity.
In a hunt to introduce something different to the Baby On Board Apparel Collection, Matthew Langille presented himself to me along with an idea...we collaborate. This was exciting for me because he had an amazing list of companies he had worked with, his designs are incredible and his wife was pregnant with their first child.
We tossed around several ideas but the one thing that stayed consistent was that we wanted something that didn’t present a maternity feel. BOBA uses high quality fabrics and it would be a waste to purchase this awesome shirt if you couldn’t wear it after the little one was born.
When Matthew presented one of his Monsters – a new creation he had been working on – I instantly fell in love. And so this lead to the creation of Monster Mania; the fun, whimsical, doodle-like monsters that are part of the four t-shirt collection.
Monster Mania officially launches at the ABC Kids Expo on September 23 but will be available for a pre-launch event with Zulily, the deal site for moms, kids and babies on September 13.
Be sure to check out Matthew’s other amazing work and don't forget to get your Monster Mania t-shirt!